The logo of Universitas Mercu Buana is by distilled by the power of flame which is divided into three parts. It represents three basic philosophies of higher education in Indonesia: education, research and community services. The educational philosophy is represented by the middle flame, while the research and community services philosophy are indicated consecutively by the right and left flames. Dark blue symbolizes the maturity and sincerity. Light blue represents the brilliance and reliability, while green represents wisdom and prosperity.
- The comforting blue flame shows the strong determination to create graduates with high quality and good ethics.
- The different flame height represents the dynamic vision, in addition to symbolizes a target that can be explained and followed up clearly.
- The flame symbolizes the commitment of the founder and the successors to make civitas academica of Universitas Mercu Buana beneficial for their environment.
The basic form of Universitas Mercu Buana logo represents the strengths in upholding the principles of truth and balance.
Guide for Using UMB Logo's