Discipline, honesty and integrity are the principles of UMB's institutional ethics. These three things have to become the breath of UMB's faculty members and students.
Be creative: Creativity is a value of an individual who wants to create a better life for himself and his environment. Problems are not meant to be obstacles but stimuli for finding solutions, means to improve ourselves and our circumstances.
Be environmental friendly: The 20th century has taught the world that the negative effects of neglecting our ecological footprint always come back to us. UMB is thoroughly committed that all working unit, employees and lecturers shall always take care of their environment.
Local wisdom: Enhancing creativity within local communities is crucial to be winners in a global competition. UMB is committed our local wisdom is also in line with a domestic resource based policy.