The philosophical meaning of Mercu Buana
The word Mercu Buana is derived from the word "Mercu" means the lighthouse tower and "Buana" means the earth. The tower is indicating strong building which serves as lighthouse, while the word "Buana" is the symbol of the society or the people.
It is intrinsically mentioned on the symbol that the Universitas Mercu Buana shall be the leading university which bring benefits to the nation in achieving prosperous and intended society as stated on Indonesia ideology, Pancasila.
The Meaning of Mercu Buana Logo
The logo of Universitas Mercu Buana is by the power of flame it consists of three divisions. It represents three basic philosophies of higher education in Indonesia, education, research and community services. The educational philosophy is represented by the middle flame, while the research and community services philosophy are indicated consecutively by the right and left flames.